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QVC moves to Chiswick Park

THE HOME OF TV SHOPPING MOVES HOUSE
QVC moves from Battersea’s iconic Marco Polo House in £33.6 million investment

Taking over 36,000 hours to prepare, installing 253,000m of cabling, moving more than 1,500 crates as well as large numbers of pallets, boxes, cages and apparel rails in 200 separate vehicle journeys, TV shopping channel QVC arrives today at its new £33.6 million Chiswick residence.

The shopping channel that prides itself on broadcasting live 6,188 hours a year – breaking only for Christmas day and pre-records in the middle of the night – will maintain its schedule by closing its old studios at Marco Polo House in Battersea at 2am this morning and quickly making its move over to Chiswick Park to be back live on air at 9am.

QVC has been broadcasting from Marco Polo House since 2pm on the 1st October 1993, racking up an impressive 163,651 hours of broadcast in the iconic art deco Battersea building. In that time, QVC UK has acquired top brands such as Butler & Wilson, Lulu Guinness, Decléor, Lulu’s Time Bomb, Kelly Hoppen, Bose and Sony, as well as introducing album sales as a new platform for the music industry and hosting talent such as Westlife, Il Divo, Dolly Parton, Susan Boyle and even David Hasselhoff to name a few.

The £33.6 million investment made by the UK’s leading multimedia retailer will see the channel move into its brand new, purpose built, Media and Commerce Centre at Chiswick Park in West London.

The new building, that sits over five levels and covers 13,000 square metres, will house over 500 people, 560 desks, 587 computers, 111 TV screens and 20 cameras. The state of the art studios, each manned by one manual pedestal and three robotic cameras, will ensure the successful transmission of 17 hours of live TV broadcast every day.

Dermot Boyd, CEO of QVC UK, commented: “We had outgrown our previous home in Battersea, where we had been since our first broadcast in October 1993, when QVC was the only live shopping channel in the United Kingdom.

“As a retailer and a live TV broadcaster, we have a large number of complex business procedures that have been taken into account in the design of our new storefront. The blank canvas that Chiswick Park offered has allowed us to ergonomically design the new building with these unique broadcast and retail needs in mind.”

Dermot Boyd added: “The teams involved, both internal and external, have worked tirelessly to ensure that there has been a seamless transfer from our old building where our live broadcast finished at 02:00 this morning to here. As the lights go off in Battersea, they are straight back on at our new home in Chiswick. This investment demonstrates our commitment to providing our viewers with the highest level of broadcast and service, and our employees with a vastly improved working environment.”