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Sparkling Swarovski deal at Chiswick Park

Luxury Austrian crystal company Swarovski has chosen Chiswick Park as its new UK head office, demonstrating that Chiswick Park reigns as the choice of UK office space for top international businesses.

Previously based at Perrywood Business Park in Surrey, Swarovski has increased its office space by 40%, signing a deal for 16,896 sq ft at revolutionary office development Chiswick Park with a lease term of 10 years.

Chiswick Park has continued to buck the wider market trend with vacancy rates for office space now below 1% since Blackstone acquired the park at the start of 2011.

The speculative development of a new building, Building 6, comprising of 216,000 sq ft, is currently under construction at the park.

Hayley Quinn, Managing Director Swarovski CGB UK & Ireland, comments: “The relocation of our Swarovski UK head office to Chiswick Park is an exciting step in our overall brand strategy, positioning Swarovski as a premium fashion jewellery brand. The London location enables us to be nearer to our consumers, store boutiques and stakeholders, while being within an environment which has increased in size reflecting the business growth and team expansion in recent years.”

Rob Madden, Senior Director at CB Richard Ellis, comments: “We are delighted by Swarovski’s decision to choose Chiswick Park for its UK operational hub which further highlights the appeal of the park to international businesses from a variety of business sectors. The quality of the buildings and the environment, coupled with the critical mass of world class occupiers now on the park, continues to prove an extremely attractive proposition.”