To enhance Chiswick Park Enjoy-Work’s profile in the marketplace by creating and delivering the brand’s external communications and engagement strategy.
RESPONSIBILITIES
Lead, manage and deliver the external communications programme, including media relations, PR, awards and conferences/events
Plan, manage and deliver a range of high-quality communications projects, campaigns and activities including:
Proactive and reactive media enquiries, media releases and statements, briefings and building relationships with journalists, media advice and interview support, crisis communications…
Develop and maintain strong stakeholder relationships
Support the implementation, development and reporting of the EW ESG strategy and telling the company’s ESG story
Drive news in the media, social media and company website
Enhance Chiswick Park local community relationships
Manage crisis and reputation management communications
Link and liaise with leasing teams/agents and support marketing visits
The PR & Community Manager works closely with all areas of the business and collaborate with all teams to identify news stories and campaigns but also to make sure that the team is on-board with all messages being communicated externally about the brand.
Guest Experience Team – to support events with local contacts and promote some events externally
Marketing Manager and Content Manager - to identify marketing channels and roll out external campaigns
Guest Relations Managers – to engage with guests and to drive awareness about external activities, draft all key Guest communications
Guest Experience Host Team – to drive awareness about some external activities (charity initiatives, etc)
People and Culture Manager– to announce new appointments, team wellbeing initiatives, draft team communications
Operations – to promote any operational initiatives externally
Revantage leasing team and agents (Knight Frank and Cushman & Wakefield) – to be aware of new deals or leads and help drive awareness accordingly, support marketing visits, review marketing content
CEO and Operations Director– to support the ESG strategy and manage brand reputation
STRATEGY
Develop a media and communications strategy targeting national, international and local media opportunities that you will lead on implementing
Create a mid-long term strategy to ensure we are championing partnerships with the local community (businesses/ schools/ charities)
Build collaborative relationships with companies on the Park, to maximise press and engagement opportunities around their own flow of news and social media output
Work closely with the Marketing Manager to maintain, improve and build the news and social media output for Enjoy-Work’s internal programme of events and activities
Develop and deliver ideas for compelling news, social media and thought leadership content that can engage all levels of audience
Identify ad hoc and short-term opportunities to generate online and offline exposure for Chiswick Park Enjoy-Work and, where appropriate, involving companies on the Park too
Identify tactics and techniques to develop and strengthen our online and offline positioning
Provide support as required to respond to media issues and ensure all communications problems are resolved and rectified
Support the leasing team with marketing visits and enquiries
Analyse and report back on success of campaigns and media activities
PR/ COMMUNICATIONS
Manage the Enjoy-Work press office function in-house– to generate press opportunities and coverage, respond to incoming PR requests
Ensure all communication is clearly linked and/or aligned to our business strategy and values
Identify opportunities to raise awareness about CPEW at awards and conferences/events in relation to relevant real estate and workplace issues, challenges, opportunities and trend
Research, write, and distribute releases, articles and comments to media
Work closely with the Content Manager to generate engaging content to populate social media platforms
Assist external agency in the creation and delivery of the content across the website
Create and deliver monthly external newsletter
Ensure content is relevant and engaging and introduce new ways of delivering digital messages
Work with the Marketing Manager and Content Manager on image library curation and video content generation
Co-ordinate press visits from journalists from national, international and local media, bloggers and other online commentators
Support the CEO in developing crisis and issues management messaging protocols
Assist in the management of external comms and marketing suppliers for projects
COMMUNITY RELATIONS
Engage proactively in Guest (occupier) event and event management to maximise opportunities for exposure
Act as the point of liaison for public affairs/ key stakeholder relationships – e.g. local MP/ Hounslow Chamber of Commerce/ local action groups
identify and invite/ host key third party influencers at Enjoy-Work
Engage with other competitive, world-class real estate / work campus schemes to keep Chiswick Park relevant, progressive, and industry leading
Position and engage with local business partnerships via the ONECARD programme - maximising value, exposure, and publicity for all stakeholders
ESG – work closely with CEO and Operations Director to support the ESG strategy and seek ways to drive communication about the ESG strategy, initiatives and achievements
Lead key business projects such as AGS from planning to delivery
QUALIFICATIONS
Relevant degree
CIPR or CIM accreditation
KNOWLEDGE/ EXPERIENCE
Experience of managing media relations and devising successful PR campaigns
A developed news-sense and ability to sell a story
Prior commercial real estate experience
Outstanding communication and presentation skills
Ability to engage at senior management level
Copy-writing/ journalism: published copy
Knowledge of:
Excellent networking and partnership development skills
A good understanding of business, industry sectors, and corporate culture
Strong collaborative ways of working
Project management skills
BEHAVIOURS/ CHARACTERISTICS
A creative and lateral thinker
A natural communicator and networker - exemplary verbal and written communication skills
A strong influencer with an eye for emerging trends and a curious mind
Able to communicate complex/ sensitive issues with diplomacy
A meticulous planner – able to drive & deliver innovative ideas within timelines and on budget
A brand ambassador: carries themselves with the utmost professional image at all times
Proactive, savvy, and analytical in nature
Positive, flexible, reliable, self-motivated
A supportive team player – not afraid to roll their sleeves up when needed